The user experience section contains information useful for starting an exchange. After the technical stuff required such as hosting and installation are complete you will want to think about the direction your site will take.
Graphics & Theme
This is an important part of your exchange and it's likely you have already considered what you want to do. There is absolutely no theme too radical or exclusive that it won't fit snug with a traffic exchange. From people interested in pets to people fascinated by space, coming up with a theme for a "space exchange", an "astro[naught] exchange" is as easy as coming up with a theme for a "badger exchange". Whatever you really like there's a good chance other people will be taken by the theme and interested in joining your community. Exactly what theme yours will take I cannot guess...
A Google search for HTML Training will provde much better assistance than we can offer, but we will provide some hints and places to go to find designers that can help if you need it (We have a forum dedicated to Third Party Products & Services which is always a good place to start your search for a designer).
Website Content
Perhaps one of the hardest tasks for old hands and newbies alike. This section provides some articles written by Traffic Exchange enthusiasts which can help with inspiration for your own text. You can also hire people to write content for you, this Google search can get you started and there are many other places to try:-
Google Blogsearch for content authors for hire (some interesting articles with data changing daily).
Google search for a Ghost Writer (Hire folk from $15 to do the writing for you).
But hiring a writer isn't necessary to start, getting the theme right and understanding the strategy you want to follow are far more important at this stage. Once the cash starts rolling in you may want to completely rewrite and design your website - something that only the Ventrino Traffic Exchange Script enables you to do with ease.
Most of the articles in this section are written by exchange users, the kind of people you want to visit and join your exchange. Listening to them and what they are looking for can go a long way to assisting you make you exchange a succesful one.