Oct

The secret society of traffic exchange script owners

3493194 blog 201x300 The secret society of traffic exchange script owners

The Top Ten Marketing Rules for TE Owners

Traffic exchange owners are far from secretive, the more exposure they can get for themselves and their members the better. But did you know how many of them collaborate to improve their sales? With a recent flurry in the number of sales a distributor confessed that he had found an exciting way to make more money with the same amount of effort he put into his own exchange and after some discussion we decided between us these are the top ten marketing rules required to make your TE a success:

Other Traffic Exchanges. Not surprising but you will find other traffic exchanges a good place to find the kind of people interested in traffic exchanges.
Virtual pages. The ability to create a short sharp shock to attract attention has existed in the Ventrino/Walkersoftware traffic exchange script since the late 90′s. In recent years this innovation has been renamed to Splash and Squeeze pages. These are invaluable tools for picking up members and smart Internet developers have created entire businesses focused on providing cool designs. Use your favourite search engine to locate them.
Forum signatures. This is an ‘old school’ solution yet effective more than ever. Make sure you use them on every forum and blog post you comment on. Needless to say you must avoid spam, your signature should be a natural extension to the valuable information you provide.
Your home page is your storefront. Make sure it looks professional and delivers the message your customers want to see and hear rather than what you want to tell them.
Don’t be all things to all people. Focus on your customer persona and give them your message in the language they understand. Try to offer only the features your customers want. Each feature your customer does not understand may leave them confused and less likely to join you. Find a unique term that describes your story. My first was “Unlimited FREE traffic” which in pre Google days kept me at the top of search engines. Finding something not dominated by someone else already is difficult, but get it right and this one action will create your own world wide rave and place you ahead of your competitors. Invest in keyword analysers, and time spent surfing Google Trends is never wasted.
Email marketing is seriously misunderstood by far too many people and most of the advice you will receive is plain wrong. You have to understand how well this medium works for your market. Some people extol the virtues of services such as aweber and icontact, but abuse these services and you are no better than sending spam. Your traffic exchange script software already includes opt-in managed mail and provides evidence of your members signup date and location should they forget and decide to report you. It also includes easy web-based database removal, another feature people will trust. Never use any list unless you created it and the recipients expect to receive mail from you.

traffic exchanges scripts and software The secret society of traffic exchange script owners

Autoresponders are not what they used to be, but they still have a place in marketing. Have at sometime signed up to an auto responder… and never opened one of the messages sent? You joined because you were interested and did not want to lose that link. It may take a while but you may eventually open one of the messages and take action but there is no replacement for having a good reason to buy.
JV’s are discussed at length on all marketing forums because they make sense. Find other companies that sell related products and services and form a joint venture with them. Special promotions to your members of their products reciprocated with yours to theirs provides three benefits. You make money, they make money and your combined customers benefit from both products and services, perhaps even at a cost saving too.
Communicate regularly. One of our script owners sends no less than 5 messages per week and has over 60,000 members. Does that not speak volumes? He also takes regular webinars, posts podcasts, youtube videos and twice a year holds seminars. He sees a TE as the launchpad to the products he promotes but says he regularly makes $10,000 over a weekend by selling discounted solo mail, traffic and banner impressions. You might think a man like this is busy, but he always has time to talk to his customers and provides a toll free number for his US clients with “call me anytime” below his smiling photo.
… and lastly the surprise: Guarantee your service. How many exchanges offer a results based guarantee? This one feature has increased sales ten times for one exchange owner. “Its remarkable, I decided to test an idea I read in a free ebook on marketing, the theory is you will have to refund a proportion of the money, you cannot satisfy everyone, but the additional sales made due to the guarantee far outweigh the loss made in refunds”. See footnote.